.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in venture capital every year, have raised nearly $360 thousand so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That lag is due to market concentration, heightened regulative pressures, and economic uncertainties.ADWEEK talked with 5 VCs who continue to buy adtech firms, despite these problems, concerning what they are actually trying to find and what they stay clear of. Perhaps unsurprisingly, these investors are targeting options in privacy-focused technologies and also industry-specific places such as hooked up TV.